From Chaos to Clarity:
They had the product. We built the operational brain.
They had the product-market fit. What SENE needed was a backend and operational brain that could handle global growth, custom logic, and real-time fulfillment—without falling apart. We gave them a system that thinks ahead, not just keeps up.
The Problem
SENE had big ambitions, but their backend couldn’t keep up.
Here’s what wasn’t working:
Manual measurement handling
Prone to error and time-consuming.
Disjointed fulfillment
Constant back-and-forth between CX and factories.
No support for global orders
Limited currency, payment, and sizing logic.
Accessibility was an afterthought
Excluding users and risking legal exposure.
Marketing data was messy
Ad spend was inefficient, tracking was vague.
Returned inventory wasn’t reused
Wasted value and poor stock visibility.
CX ops were reactive, not proactive
Everything ran on gut, not data.
Our Approach
Layer by Layer: From Chaos to Automation
We rebuilt SENE’s operations from the ground up, turning manual chaos into intelligent, automated workflows.
CX Dashboard Overhaul
- Built a full CX dashboard giving real-time visibility across the entire supply chain
- Replaced manual coordination with automated workflows and status syncing
Smarter Measurement Handling
- Created a proprietary measurement system for tracking changes in fit
- Built a user-friendly sizing quiz (for custom-fit)
- Introduced standard sizing logic alongside custom for flexible shopping
- Deployed ML-powered size prediction to cut down on incorrect fits
Fulfillment + Returns Automation
- Integrated real-time order updates between Shopify, factories, and customers
- Built logic to support remakes, split shipments, and multi-vendor fulfillment
- Created a smart return certification system to recycle unworn standard-size inventory
Global Infrastructure
- Enabled currency conversion, payment gateways, and Shopify Market compliance
- Localized sizing and checkout logic for international customers
Marketing Optimization
- Replaced a broken single Meta Pixel setup with multi-pixel attribution
- Enabled smarter retargeting, category-level ad performance, and improved ROAS
DevOps & Infra Migration
- Took over DevOps and infrastructure management
- Currently migrating systems from Heroku to AWS for long-term stability
Accessibility & UX
- Enforced ADA + WCAG compliance across the store
- Redesigned critical flows to be inclusive, fast, and accessible
- Built a custom UI kit + UX flow framework to improve conversions
The Results
Data-driven decisions lead to dramatic improvements.
0
Decrease in Return Rate %
0
Increase in Meta ROAS %
0
of Returns Re-added %
0+
Hours/Week Saved
0+
New Countries Enabled
“We’ve worked with a lot of agencies before — this is the first time it actually felt like a partnership. They didn’t just code it; they cleaned it up, explained it, and made it sustainable.”— The SENE Team
Technologies & Platforms
The tools we used to get the job done.
Your ops shouldn’t feel like duct tape.
If your tech is causing more fires than it’s fixing, let’s talk. We fix broken ops and build the systems you wish your last team did.