
Download Files from the Web Using Scala
Recently I have been practicing Functional Programming with Scala and for practice, thought I would do a small project where I would automagically download the Covid-19 reports from the World Health Organization. A bit about Scala Scala (scalable language) is a statically typed, functional, object-o
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Marketing Infrastructure
Signal Loss in Facebook Ads: Why Your Retargeting Audiences Are Shrinking
You know the feeling. Spending $10,000 on top-of-funnel traffic. Driving thousands of qualified visitors to the site. The engagement looks good. The Add to Carts are firing. You think, “Excellent. Now I’ll just scoop them up with a retargeting campaign and print money.” But when building the Faceboo

Marketing Infrastructure
Server-Side Tagging Architecture: Fix Data Loss and Reclaim Your ROAS
If your tracking lives in the browser, you do not control it. Browsers block pixels, iOS drops signals, and ad blockers kill scripts before they even load. Then, your team sits in a meeting staring at three different revenue numbers, wondering which one is a lie. This is why most Meta dashboards loo

Marketing Infrastructure
How to Design Scalable Marketing Data Infrastructure
You hire the best media buyers. You A/B test creatives until 2 AM. You obsess over the offer. But while your team is fighting for a 0.5% lift in click through rates, your infrastructure is likely leaking 15% of your total traffic before the page even finishes loading. Most agencies treat data tracki