Most Shopify CRO audits rearrange the product page and call it a day. The real money at $10M+ leaks somewhere else: custom checkout logic, B2B-vs-DTC friction, mobile regressions, and post-purchase. Here is the 9-point audit we actually run.
Ecommerce & Shopify
An honest Shopify Plus review from the audit chair, not the sales deck. What Plus actually delivers, the six patterns we find broken on most Plus stores, where it dominates the alternatives, and the lived-experience tradeoffs that nobody on a demo call tells you.
Ecommerce & Shopify
The hands-on engineering playbook for porting Shopify Plus Scripts to Functions before the June 30, 2026 sunset. Side-by-side code, Shopify CLI commands, real gotchas from a dozen production migrations.
Ecommerce & Shopify
Shopify Scripts deprecates June 30, 2026. If your Plus store runs custom checkout discounts, B2B pricing logic, wholesale tiers, or any line-item or shipping rule via Scripts, this is the migration audit playbook.
Marketing Infrastructure
You know the feeling. Spending $10,000 on top-of-funnel traffic. Driving thousands of qualified visitors to the site. The engagement looks good. The Add to Carts are firing. You think, “Excellent. Now I’ll just scoop them up with a retargeting campaign and print money.” But when building the Faceboo
Marketing Infrastructure
If your tracking lives in the browser, you do not control it. Browsers block pixels, iOS drops signals, and ad blockers kill scripts before they even load. Then, your team sits in a meeting staring at three different revenue numbers, wondering which one is a lie. This is why most Meta dashboards loo
Marketing Infrastructure
You hire the best media buyers. You A/B test creatives until 2 AM. You obsess over the offer. But while your team is fighting for a 0.5% lift in click through rates, your infrastructure is likely leaking 15% of your total traffic before the page even finishes loading. Most agencies treat data tracki
Marketing Infrastructure
Your ads look profitable. Your bank account disagrees. That gap is not bad luck. It is what happens when teams scale on ROAS instead of profit. ROAS makes dashboards feel safe. Profit decides whether the business survives. When those two drift apart, most teams keep trusting the dashboard. That mist
Marketing Infrastructure
Open Meta Events Manager. Check the Purchase EMQ. If it is under 7, you are losing money every single hour the ads are live. You can keep refreshing creative and hoping for a miracle, or you can fix the system your ads depend on. One is gambling. The other is engineering. If you want to […]
Marketing Infrastructure
You have a silent problem in your marketing stack. It sits quietly in the background collecting data, slowing down your site, and potentially exposing you to legal action. We call it Digital Hoarding. And it is the primary reason why Google Tag Manager Governance has become a critical business requi
Marketing Infrastructure
You can build a brilliant ad campaign, but a messy CRM will make your results look like a failure. You aren’t just sending traffic. You are throwing high-quality leads into a digital black hole. This is the fastest way to kill your CRM ROI and lose the contract. Ad agencies usually blame the creativ
Marketing Infrastructure
Every Monday, the report shows a 4x ROAS. The client smiles. You relax. Everyone pretends the numbers are real. Then month-end hits. The client checks their bank account and their CRM, and that “4x” ROAS? It doesn’t exist. The revenue in the backend is 20% lower than what Meta claims. Now you look l
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