Analytics & Attribution

Stop Guessing Which Channels Drive Your Revenue

Server-side tracking that survives ad blockers and iOS changes. GA4 enhanced ecommerce configured for accuracy, not defaults. Multi-touch attribution that tells you where your revenue actually comes from.

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The Problem

Your data is costing you more than you think

Platform Numbers Don’t Match

Shopify says $50K. GA4 says $42K. Meta says $55K. Every meeting starts with reconciling numbers instead of making decisions.

iOS and Ad Blockers Broke Your Tracking

Post-iOS 14, your Facebook pixel sees a fraction of conversions. Browser-side tracking misses 20–40% of events. Every quarter, the data gets worse.

GA4 Default Setup Is Misleading You

Enhanced ecommerce events aren’t firing correctly. Without proper configuration, GA4 generates data that looks right but isn’t.
How We Fix It

Ecommerce analytics infrastructure, not just tag setup

01

Tracking Audit

We audit every tag, pixel, and event. Where is data leaking? What events aren’t firing? You get a complete picture of your tracking reality.

02

Server-Side Implementation

Server-side tracking through server GTM. Meta CAPI, Google enhanced conversions, TikTok Events API all go live. Ad blockers and iOS stop affecting your numbers.

03

GA4 Enhanced Ecommerce

Properly configured events, custom dimensions, conversion goals, and audience definitions. Not the auto-migrated default setup.

04

Attribution & Dashboards

Multi-touch attribution crediting every touchpoint. Custom dashboards per role — one source of truth for everyone.

Frequently Asked Questions

What’s the difference between browser-side and server-side tracking?

Browser-side tracking runs in the visitor's browser - ad blockers, iOS privacy features, and cookie restrictions can block it. Server-side sends data from your server directly to platforms. More reliable, more accurate, increasingly necessary.

Do we need to switch analytics tools?

Usually not. We work with GA4, Elevar, Triple Whale, or other tools you already use. The goal is to make your existing tools tell the truth.

How much data are we actually losing?

Most ecommerce sites lose 20-40% of events to ad blockers and privacy features. Our audit quantifies exactly how much you're missing.

How long does implementation take?

Server-side + GA4: 3-5 weeks. Attribution + dashboards: 2-4 more weeks. Improved accuracy within the first week of server-side going live.

Will this disrupt our current ads?

No. Server-side tracking runs parallel to your existing setup. We validate accuracy before changes. Your ads keep running while data improves.

Ready to trust your ecommerce data?

Start with a free tracking review. We’ll show you where your data leaks, where your numbers diverge, and what it’s costing you.
Request a Technical ReviewGet Your Free CRO Audit
“
“We finally know which channels drive our revenue - not which ones claim credit.”
”

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