Analytics & Attribution
Analytics and attribution you can use to decide what to do next.
We design, repair and validate the measurement layer behind Shopify, growth and operational decisions so the dashboard tells you what happened, how confident you can be and what deserves attention.
Where to start
Choose the measurement problem, not a generic audit
Small, precise repairs are discoverable without assuming every problem begins with The Fix.
Fix tracking and consent
Validate events, consent states and the gaps affecting current decisions.Implement CAPI or server-side measurement
Create and validate the documented server-side path the stack needs.Build GTM, ecommerce events and a governed data layer
Define and implement the event contract across the store.Implement CDP or product analytics
Scope identity, activation or behavioural analysis around a dedicated system.
Validate rather than assume
We test the model instead of trusting it
- 01
Event map
We define the events, parameters and consent states that matter for your decisions. - 02
Implementation
We implement or repair tracking to match that model across the stack. - 03
Test transactions and consent states
We run test transactions and consent scenarios to confirm what actually fires. - 04
Reconciliation
We reconcile platform, analytics and store numbers and explain the gaps. - 05
Ongoing QA
We keep checking the model as the store, apps and tags change, and document what was tested versus estimated.
FAQ
What a scan can and cannot tell you
Can an external scan audit attribution?
No. A public scan can review limited visible implementation signals. Attribution, consent, event and revenue conclusions require access, validation and a human-led review.
Do you manage paid-media reporting too?
Yes. We manage Meta and Google Ads with reporting that connects platform delivery, storefront behaviour and conversion evidence to one documented decision.
Talk to us about measurement
Tell us what decision your data needs to support, and we will show you what it would take to trust it.