Klaviyo & Lifecycle
Klaviyo lifecycle programmes built on clean Shopify data.
We design the event, identity, consent and content foundations that make email and SMS useful across the customer relationship, not just automated messages that happen to be switched on.
Ways to engage
Choose the lifecycle work the programme needs
Foundation
Identity, consent, event quality, deliverability and platform setup.Automation
The agreed lifecycle journeys and their QA rules.Campaign production
Calendar, content inputs, approvals and reporting within a production boundary.Ongoing lifecycle management
Agreed production and programme health within written capacity.
Operating work
Campaigns and automation are different operating work
We scope those responsibilities separately.
- 01
Campaigns
Campaigns need a calendar, content, product inputs, approvals, QA and reporting. - 02
Automation
Automation needs a stable data model, behaviour rules and ongoing health checks.
Talk to us about lifecycle
Tell us where email and SMS are today, and we will show you what a clean foundation would change.