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Two ecommerce operators map a customer lifecycle around store data and real order states.

Klaviyo & Lifecycle

Klaviyo agency: lifecycle programmes built on clean Shopify data.

We design the event, identity, consent and content foundations that make email and SMS useful across the customer relationship, not just automated messages that happen to be switched on.

Ways to engage

Choose the lifecycle work the programme needs

  • Foundation

    Identity, consent, event quality, deliverability and platform setup.

  • Automation

    The agreed lifecycle journeys and their QA rules.

  • Campaign production

    Calendar, content inputs, approvals and reporting within a production boundary.

  • Ongoing lifecycle management

    Agreed production and programme health within written capacity.

Operating work

Campaigns and automation are different operating work

We scope those responsibilities separately.

  1. 01

    Campaigns

    Campaigns need a calendar, content, product inputs, approvals, QA and reporting.

  2. 02

    Automation

    Automation needs a stable data model, behaviour rules and ongoing health checks.

Talk to us about lifecycle

Tell us where email and SMS are today, and we will show you what a clean foundation would change.

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