Shopify Development

Shopify Stores Built for Scale, Not Just Launch Day

Custom themes, headless builds with Hydrogen, Shopify Plus migrations, and store architecture that handles the complexity your brand demands. For DTC brands that need a technical partner, not a template installer.

The Problem

Your store is costing you revenue

Your Theme Wasn’t Built for Your Business

You bought a theme, customized it beyond recognition, and now every change risks breaking something else. Your developer spends more time patching than building. Your site loads in 5+ seconds on mobile because the theme carries 40 features you don’t use.

You’ve Outgrown Standard Shopify

Multi-region selling, wholesale alongside DTC, custom product configurators, subscription models — your business has evolved past what a standard Shopify store supports. You need architecture, not just a storefront.

Your Last Agency Left You Stranded

The agency that built your store disappeared after launch. Nobody documented the code. Nobody knows why the checkout does what it does. Now you’re paying someone new to reverse-engineer decisions the last team made.

How We Build

Architecture-first Shopify development

1

Discovery & Technical Audit

We audit your current store: theme architecture, app dependencies, page speed, checkout flow, and code quality. You get a clear picture of what’s solid, what’s fragile, and what needs to change.

2

Architecture & Design

We design the store architecture before writing a line of code. Information architecture, component structure, performance budget, and integration plan. Your store is designed as a system, not assembled from parts.

3

Custom Build & Integration

Custom theme development (or headless Hydrogen build). Every component is purpose-built for your brand and your conversion goals. Integrations with Klaviyo, Segment, reviews, subscriptions - all tested and documented.

4

Launch & Ongoing Optimization

Your store launches with monitoring, performance benchmarks, and a 30-day support period. After launch, we're available for ongoing optimization - CRO testing, feature builds, and continuous improvements.

FAQ

Common questions

How long does a custom Shopify build take?

Typical custom theme builds take 6-10 weeks from discovery to launch. Headless Hydrogen builds and Shopify Plus migrations may take 8-14 weeks depending on complexity. We'll give you a realistic timeline during discovery - no guessing.

Should I go headless with Hydrogen, or stick with a custom theme?

For most DTC brands, a well-built custom theme delivers excellent performance without the added complexity of headless. Hydrogen makes sense when you need sub-2-second load times at massive scale, highly custom storefronts, or when your content strategy demands a decoupled front end. We'll recommend the right approach during the technical audit.

What happens to our SEO and data during a migration?

Every URL gets mapped and 301-redirected. Your customer data, order history, and product catalog migrate cleanly. We run side-by-side testing before cutover. Your organic traffic stays intact - we've done this enough to know what breaks migrations and how to prevent it.

Can you work with our existing Shopify store instead of rebuilding?

Absolutely. Many engagements start with optimizing an existing store - improving page speed, fixing the checkout flow, adding integrations, and cleaning up technical debt. A full rebuild isn't always necessary and we'll tell you if it's not.

Do you build custom Shopify apps?

Yes. When Shopify's app ecosystem doesn't have what you need, we build custom apps that integrate directly with your store and your operations. These are typically part of our operations engagements, but we build standalone apps too.

Ready for a Shopify store that scales with you?

Start with a free technical review. We’ll audit your current setup and show you what’s possible.
“They built us a store that handles complexities other agencies said were impossible on Shopify. Four years later, it’s still the backbone of our business.”

Mark Zheng · President, SENE