Migration & Replatforming
Move to Shopify without losing the parts of the business that already work.
When migration is the right move
Platform limits, a fragmented operating stack, unreliable data, B2B requirements, multi-market expansion or a storefront that cannot be improved safely can justify migration. Discovery establishes what can be estimated responsibly; before source-system access and data profiling, we describe the path without promising record-level effort, parity or cutover risk.
A migration can fail far beyond the theme.
Search equity disappears
Useful URLs change without a complete redirect and validation plan.Business data loses meaning
Products, variants, customers and order history arrive without the mappings teams depend on.Integrations break at cutover
ERP, 3PL, CRM, payment and tracking handoffs are treated as after-launch work.The team inherits an undocumented store
A launch date exists, but ownership, acceptance checks and recovery paths do not.
Every part moves with its own source, owner and acceptance test.
Catalogue and customer data
Products, variants, customers and agreed order history are mapped and validated before cutover.Content and URL equity
Pages, collections, metadata and redirects preserve the useful paths that already earn demand.Apps and integrations
System connections are rebuilt and tested around product, order and fulfilment state.Tracking and measurement
Analytics, tags and events are checked for parity so reporting remains interpretable after launch.Commercial rules
Pricing, discounting, account and market rules are documented and accepted before go-live.Operating runbooks
Your team receives the access, workflows and records needed to operate the new store.
A controlled sequence, not a big-bang swap.
- 01
Inventory and discovery
Map the current data, systems, URLs and operating knowledge. - 02
Data and URL mapping
Decide what moves, where it lands and how every important URL resolves. - 03
Test migration
Prove the migration on a copy before customer-facing systems change. - 04
Build and parity QA
Rebuild the experience and verify it against the agreed source state. - 05
Cutover and hypercare
Launch in an agreed window, monitor the live system and resolve verified issues.
Acceptance evidence replaces migration theatre.
We keep test orders, redirect maps, tracking checks and a written acceptance list so you can see what moved and what was verified. Named client outcomes stay unpublished until the relationship, baseline and permission are approved.
Common questions
How do you protect SEO during a Shopify migration?
We inventory useful URLs, map destinations, implement redirects and validate crawl, indexation and metadata after cutover. No migration can guarantee unchanged rankings.
Can we migrate customers and order history?
Usually, within the limits of the source platform, privacy requirements and the history your team genuinely needs. We agree the mapping and validation rules before moving data.
How do you reduce launch risk?
We use a test migration, parity checks, acceptance criteria, a controlled cutover window and an agreed recovery position.
Protect the work around the storefront
We plan redirects, tracking parity, test orders, access ownership, SEO handover and ERP, 3PL and CRM workflows alongside the new customer experience. The goal is a launch that the business can operate on day one.
What we need from your team
A decision owner, source-system access, data owners, an agreed approval cadence and clarity on what cannot be interrupted during cutover.
How we show a migration held
We show parity through documented test orders, redirect maps, tracking checks and a written acceptance list, so you can see what moved and what was verified before cutover. Named migration case studies are added here as clients approve their use.