What was in the way
The commerce system, its operational constraints, and the engineering response.
Questions and answers
Can a Shopify store show local currency in every country?
Only on a plan and payment setup that support it. This store runs Shopify Basic with a third-party gateway, so multi-currency was unavailable and US dollars show everywhere. We confirmed that on 17 August 2026 rather than assuming it.
How do you tell a tracking problem from a market problem?
Fix the tracking first, then look again. Here the pixel was repaired on 19 May 2026 and the clean data still showed 94 checkouts and zero orders over 30 days. That leaves the market.
Did this work increase the brand's revenue?
No revenue or order-volume figure is verified for this account, so none is printed. The last completed orders were on 11 June 2026. What is proven is a repaired measurement layer and paid spend stopped.
Why publish a case study with no sales in it?
Because the diagnosis is the useful part. Knowing which traffic can never finish a checkout beats a chart that goes up, and you can check every number here against the store.