A Custom Shopify Store, Built for Pakistan and Run by Us
Boop Body is a Pakistani activewear and lifestyle brand selling apparel online across the country. We designed and built the entire Shopify store from scratch on a custom theme, layered in market-specific shipping and payment rules, wired up marketing automation across email and WhatsApp, built custom automations the team would have managed by hand otherwise, and now run the store day to day. The brand handles the creative. We handle everything else.
Boop Body is an activewear brand built for the Pakistani market. The work itself is a full apparel range across outerwear, activewear, loungewear, tops, and bottoms. The customer is in Pakistan. The shipping is nationwide. The payment conventions are local.
A standard Shopify theme does not fit that shape. The hero video on the homepage needs different crops for mobile and desktop, because Pakistani ecommerce traffic skews heavily mobile and a landscape video on a portrait screen looks like a placeholder. The shipping logic needs to handle a free shipping threshold and a separate rule for high-value orders that have to be paid by bank transfer. The marketing channel mix is not email-first like a US brand, because customers in Pakistan respond to WhatsApp at a much higher rate.
There were also operational realities the team did not want to spend their time on. When a product variant sold out, somebody had to remember to archive the listing so it stopped showing up in collections. When a top had a matching bottom, somebody had to manually surface that pairing on the product page. These are small tasks individually and a daily drag in aggregate.
The brand needed a Shopify store engineered around how Pakistani activewear actually sells. And a team to keep it running.
Standard Themes Did Not Fit the Market
A Pakistani DTC brand needs a mobile-first hero, local shipping logic, and a marketing stack that includes WhatsApp as a primary channel. A theme out of the Shopify store builder gets you most of the way and then breaks on the details that actually matter.
Payment Rules Were Specific
Free shipping above a threshold. High-value orders restricted to bank transfer. Both rules had to be enforced inside Shopify checkout, not asked about over email after the order came in.
Sold-Out Products Were Managed by Hand
Every time a variant ran out, the listing stayed live until someone manually archived it. Customers were finding products in collections that they could not actually buy.
Matching Pieces Were Not Being Surfaced
A top has a matching bottom. A bottom has a matching top. That pairing is one of the strongest revenue levers in apparel. It was not being shown anywhere.
The Full Boop Body Stack
A custom Shopify theme is the surface. Underneath it sits a layer of market-specific rules, custom automations, and a marketing infrastructure that runs across email and WhatsApp. We built all of it and we manage it.
Custom Shopify Theme from Zero
Designed and built the entire storefront in a custom theme. Homepage with hero video and featured collections, filterable collection pages, product pages with image galleries and variant selectors, responsive mega-menu navigation, announcement bar, footer, and the supporting policy and contact pages. No template purchased and reskinned. Built for the brand from the ground up.
Mobile-First Hero Video
The homepage hero video serves two different files. A landscape crop on desktop and a portrait crop on mobile. Detected by viewport. Implemented in custom Liquid and CSS, no third-party app or extra bundle weight.
Pakistan-Specific Shipping and Payment Rules
Shopify shipping zones configured for nationwide Pakistan. Free shipping above Rs. 5,000 applies automatically. Orders above Rs. 15,000 are restricted to bank transfer at checkout, enforced inside Shopify so the rule cannot be bypassed.
Auto-Archive for Sold-Out Products
A custom automation watches inventory in real time. When the last variant of a product sells out, the listing is automatically moved from Active to Archived. It disappears from collections, search, and recommendation surfaces. No daily checks, no manual queue, no customer landing on a product they cannot buy.
Matching Set Recommendations
Product pages now surface the matching piece as the first item in "You May Also Like." A top viewed surfaces the matching bottom. A bottom viewed surfaces the matching top. Configured through Shopify's Search & Discovery engine with custom recommendation rules.
Marketing Infrastructure Across Email and WhatsApp
Brevo configured as the email platform, with domain authentication, Shopify integration, and a branded sender identity. Abandoned cart automation live. WhatsApp set up as a broadcast channel for new drops, flash sales, and exclusive offers. A phone-number-collection popup on the storefront grows the WhatsApp list. Judge.me handles product reviews. Meta Pixel and event tracking wired in for paid social.
Not a project. A partnership.
A Storefront Built for the Market
The store is live and runs the way Pakistani DTC actually works. Mobile-first video, free shipping above Rs. 5,000, bank transfer enforced above Rs. 15,000, WhatsApp as a real marketing channel and not an afterthought. No third-party theme bolted on.
Automations Doing the Work Nobody Wants To
Sold-out products archive themselves. Matching pieces surface on product pages without anyone touching the recommendation logic. Abandoned cart emails go out automatically. The team stays on creative and product, not on admin.
The Store is Run by Us
WebP image optimization on every asset. SEO meta descriptions across products and pages. Page speed kept tight because page speed is a ranking factor. The brand spends its time on activewear. We spend ours on the store.
“We needed a digital storefront that felt as dynamic, comfortable, and effortless as our apparel. The new website perfectly captures the true essence of Boop Body. It brings our vision to life in a way that allows our community to shop seamlessly.”
Questions About This Build
What does custom Shopify theme development involve?
Custom Shopify theme development means building the storefront from scratch in Liquid, Shopify's templating language, instead of buying a template and reskinning it. For Boop Body, that meant designing every section around the brand identity, building a mobile-first hero with responsive video, implementing a mega-menu navigation, and writing custom code blocks for things like the embedded size chart and WhatsApp button. The result is a store that loads faster, performs better on mobile, and does not carry the weight of unused theme features.
How do you set up Shopify shipping for a single country with multiple payment rules?
Inside Shopify Admin, you configure shipping zones for the country, set thresholds for free shipping, and use payment customization rules to restrict certain payment methods based on order conditions. For Boop Body, we set up nationwide shipping in Pakistan, free shipping above Rs. 5,000, and a rule that restricts orders above Rs. 15,000 to bank transfer only, all enforced at checkout.
Can Shopify automatically archive sold-out products?
Yes, with a custom automation tied to inventory updates. When the last variant of a product hits zero stock, the automation flips the product status from Active to Archived. The product disappears from collections, search, and recommendation surfaces. For Boop Body, this removed a daily manual task and stopped customers from landing on products they could not buy.
How does Shopify Search & Discovery surface matching products?
Shopify Search & Discovery lets you configure custom recommendation rules on product pages. For an activewear brand, that means a top viewed can surface the matching bottom first in "You May Also Like," and a bottom viewed can surface the matching top. The pairing logic is configured inside the Search & Discovery app in Shopify Admin.
Is Brevo a good email platform for Shopify?
Brevo is a strong fit for stores that want email marketing without the cost or complexity of larger platforms. It integrates directly with Shopify, syncs customer data automatically, supports domain authentication for inbox deliverability, and handles transactional plus marketing emails on the same plan. For Boop Body, we use Brevo for the abandoned cart automation and ongoing campaigns.
Do you manage Shopify stores on an ongoing basis?
Yes. We run Boop Body's store day to day. That includes collection updates, image optimization in WebP, SEO meta descriptions across products and pages, performance work, and any new modules the brand needs. The team handles creative direction and product. We handle everything else on the platform.
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