What was in the way
<p>Boop Body sells activewear across Pakistan on Shopify, to shoppers who are almost all on phones. Its signup popup looked broken in the data and was not: the store recorded every signup without ever naming the person who made it. We repaired the recording first, ran a conversion pass that added no paid app, then graded our own work and declined to claim a lift.</p>
Questions and answers
Was the signup popup itself broken?
No, it captured people perfectly well. The defect was identity: the popup and the footer form both recorded a signup without naming the person, so each arrived with nobody attached.
How do you fix Shopify conversion tracking that reports the wrong signup numbers?
Start with identity, not volume. Name the person to your customer data platform before recording the signup. Check your code can read the email field even when a form app hides it. Then replay past signups against the anonymous profiles you already hold.
Can this project claim a conversion-rate improvement?
No, and this page does not. Shopify records no publish date, the two plausible cut dates give opposite answers, and the order volume is too small to read. The verified result is a repaired recording.