Marketing infrastructure for commerce
Revenue data that follows the whole store.
We connect storefront events, customer state, lifecycle messaging, and channel data so ecommerce teams can act on evidence they trust.
The store reports revenue. The stack disagrees.
iOS Broke Everything
Storefront, ad platform, and analytics tools record the same journey differently.
Your Data Doesn’t Match
Google, Meta, and Shopify each become their own source of truth.
“Which Channel Is Actually Working?”
Channel decisions depend on reports the team cannot reconcile.
Manual Everything
Manual reporting hides the system problem instead of fixing it.
Infrastructure around the transaction.
Attribution Setup
Server-side tracking that survives ad blockers and iOS changes. Multi-touch attribution models. Conversions API for Meta, Google, and TikTok.Composable Martech Stack
CDP implementation (Segment) for unified customer profiles. Data pipeline design. Cross-platform orchestration.Analytics
GA4 configured properly. Custom dashboards per stakeholder. Data validation that catches tracking gaps.Marketing Automation
Lead routing, campaign triggers, and reporting pipelines that update automatically.Tag Management
Server-side GTM. Clean data layer. Tag governance so tracking doesn’t bloat or break.
From storefront event to trusted decision.
- 01
Audit
Your current tracking, attribution, and analytics get a thorough audit. Every tag, every pixel, every data flow. - 02
Foundation
Server-side tracking goes live. CDP connects data sources. Attribution models get configured. - 03
Dashboards
Custom dashboards for your team’s specific questions. Each stakeholder sees what they need. - 04
Optimize
Campaign allocation runs on real attribution. Automated reporting delivers itself.
Frequently Asked Questions
We’ve tried fixing attribution before. What’s different?
Your tracking infrastructure gets rebuilt from the ground up: server-side collection, clean data layer, unified attribution models, and a single dashboard that reconciles everything.
Will this disrupt our current campaigns?
No. Your live campaigns stay live. Server-side tracking runs parallel until accuracy is verified.
Make the next revenue decision with evidence.
Bring us the store and the stack around it. We will trace where revenue context breaks and define the engineering path to repair it.