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Autonomous Technologies
Shopify & Ecommerce
Shopify Development & DesignShopify Plus AgencyShopify Migration & ReplatformingB2B & WholesaleIntegrations & Custom AppsManaged Ecommerce
Growth & Measurement
Conversion Rate OptimisationSEO & AI SearchLifecycle & RetentionAnalytics & AttributionPaid Media
What do you need?
See all starting pointsI need to build or migrate a Shopify storeI need an enterprise Shopify Plus buildI need to sell B2B or wholesaleI need to connect our systemsI need to improve conversionI need to grow traffic and demandI need to measure what is workingI need help keeping Shopify running
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Marketing infrastructure for commerce

Revenue data that follows the whole store.

We connect storefront events, customer state, lifecycle messaging, and channel data so ecommerce teams can act on evidence they trust.

Try the Intelligence SuiteLet’s Talk About Your Stack
Commerce engineers tracing the revenue evidence behind an order

The store reports revenue. The stack disagrees.

  1. iOS Broke Everything

    Storefront, ad platform, and analytics tools record the same journey differently.

  2. Your Data Doesn’t Match

    Google, Meta, and Shopify each become their own source of truth.

  3. “Which Channel Is Actually Working?”

    Channel decisions depend on reports the team cannot reconcile.

  4. Manual Everything

    Manual reporting hides the system problem instead of fixing it.

Infrastructure around the transaction.

  • Attribution Setup

    Server-side tracking that survives ad blockers and iOS changes. Multi-touch attribution models. Conversions API for Meta, Google, and TikTok.

  • Composable Martech Stack

    CDP implementation (Segment) for unified customer profiles. Data pipeline design. Cross-platform orchestration.

  • Analytics

    GA4 configured properly. Custom dashboards per stakeholder. Data validation that catches tracking gaps.

  • Marketing Automation

    Lead routing, campaign triggers, and reporting pipelines that update automatically.

  • Tag Management

    Server-side GTM. Clean data layer. Tag governance so tracking doesn’t bloat or break.
  • Connected commerce systems carrying customer and revenue data

From storefront event to trusted decision.

  1. 01

    Audit

    Your current tracking, attribution, and analytics get a thorough audit. Every tag, every pixel, every data flow.
  2. 02

    Foundation

    Server-side tracking goes live. CDP connects data sources. Attribution models get configured.
  3. 03

    Dashboards

    Custom dashboards for your team’s specific questions. Each stakeholder sees what they need.
  4. 04

    Optimize

    Campaign allocation runs on real attribution. Automated reporting delivers itself.

Frequently Asked Questions

We’ve tried fixing attribution before. What’s different?

Your tracking infrastructure gets rebuilt from the ground up: server-side collection, clean data layer, unified attribution models, and a single dashboard that reconciles everything.

Will this disrupt our current campaigns?

No. Your live campaigns stay live. Server-side tracking runs parallel until accuracy is verified.

A commerce founder speaking during a production session

Make the next revenue decision with evidence.

Bring us the store and the stack around it. We will trace where revenue context breaks and define the engineering path to repair it.

Talk to a commerce engineerRun a free scan
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