INSIGHTS

Thinking on AI, marketing infrastructure, and the revenue systems that make ambitious brands scale.

Essays, frameworks, and field notes from the Autonomous business engineering team.
Ecommerce & Shopify

The Shopify CRO Audit Checklist: What a $10M+ Store Should Look At in 2026

Most Shopify CRO audits rearrange the product page and call it a day. The real money at $10M+ leaks somewhere else: custom checkout logic, B2B-vs-DTC friction, mobile regressions, and post-purchase. Here is the 9-point audit we actually run.

Rizwan Qaiser · Jun 15, 2026 · 14 min read
Editorial flat illustration of a conversion funnel on a parchment background, with diagnostic markers in vermillion highlighting friction points at each stage.
Stylized magnifying glass examining a Shopify Plus admin dashboard, with one section highlighted in vermillion indicating a critical finding.

Ecommerce & Shopify

Shopify Plus Review: What 40+ Audits Taught Us About When It's Worth It

An honest Shopify Plus review from the audit chair, not the sales deck. What Plus actually delivers, the six patterns we find broken on most Plus stores, where it dominates the alternatives, and the lived-experience tradeoffs that nobody on a demo call tells you.

Rizwan QaiserJun 8, 2026
13 min read
Pixel-block hourglass dissolving over a fragmented Shopify checkout interface.

Ecommerce & Shopify

Shopify Scripts Sunset: What Breaks on June 30 and How to Fix It

Shopify Scripts deprecates June 30, 2026. If your Plus store runs custom checkout discounts, B2B pricing logic, wholesale tiers, or any line-item or shipping rule via Scripts, this is the migration audit playbook.

Rizwan QaiserJun 2, 2026
13 min read

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